6 May 2009
Tony La Russa, then managing the Cardinals, sues Twitter over an account posting in his name. He drops it in July. Twitter announces Verified Accounts in June, and the badge exists from then on to answer one question: is this person who the account says it is.
Fox2Now, KHOU, Twitter blog
July 2016
Anyone can apply. Twitter says 187,000 accounts are verified against 310 million monthly users, which is 0.06 percent. The application form is withdrawn later the same year because more people apply than the company can check.
TechCrunch, Recode
9 November 2017
Twitter verifies the organiser of the Charlottesville rally, and then pauses verification for everybody: "Verification was meant to authenticate identity and voice but it is interpreted as an endorsement or an indicator of importance." The desk stays shut for 1,288 days.
@TwitterSupport, NBC News, Axios
20 May 2021
Applications reopen under the six categories and the criteria quoted above. Eighteen months later the whole thing is for sale.
X blog, relaunching verification
5 to 11 November 2022
The badge goes on sale at 7.99 a month. Within a day an account called Eli Lilly and Company, verified, posts that insulin is free now. The real company apologises and the stock closes 4.37 percent down. Paid signups are pulled six days after they opened.
Forbes, Fortune, FiercePharma
20 April 2023
Every badge issued under the old rules is removed on one day. Some accounts keep theirs without paying, and their profiles state that they subscribed and confirmed a phone number. Stephen King, on his: "My Twitter account says I've subscribed to Twitter Blue. I haven't. My Twitter account says I've given a phone number. I haven't."
Variety, CNBC, Forbes
Today
Three tiers. The mark starts at 8 dollars a month. The tier below it costs 3 and buys the same posting tools without it, so the going rate for the mark itself, on the web, is 5 dollars a month.
help.x.com, X Premium